The following is a BrilliantDiamonds.com advertisement...
When I bought my wife her engagement ring, it was quite a process...an education really. There is a lot to know about Diamonds
. Luckily, I was able to find a retail jewelry store where they taught me what I needed to know. However, I don't think this is the norm. A lot of places want to get you in and get you to leave with empty pockets. Luckily BrilliantDiamonds.com is willing to teach you about the four C's (color, cut, clarity, and cost). And once you learn and are ready to make an informed Diamond
purchase, they have an extensive inventory for you to peruse.