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So, I heard about this guy who got his city renamed. Doesn't sound like a big deal, but check out the rename. It was previously Halfway, Oregon. Now, it's Half.com, Oregon. That's right, it's named after a web site! He wrote a book all about how he did it using a technique called Buzz Marketing, where you basically just get people talking about the idea and let it kinda snowball until everyone is in favor of it. Now he's a marketing speaker
and going around giving speeches about how you can be a Buzz Marketer.